Cannabis
market entry
in Europe.

Your product, one country and a clear commercial question. We investigate who the buyer is, how they choose and which assumptions in your U.S. offer need testing locally.

Understand the buyer

Map purchase criteria, competing offers and the questions to test with local customers. Interviews are scoped separately around access and recruitment.

Compare channels and partners

Assess channel options and potential partners against agreed criteria. Record the supporting sources, gaps and questions for further checks.

Prepare the next move

A sourced assessment, a recommendation to proceed, adapt or pause, and a practical plan for the next test. Define the work, owner and dependencies before committing to execution.

We scope medical cannabis, hemp products and industry technology separately. Product permissions and legal or regulatory advice require a qualified specialist in the relevant country.

Martin leads the B&F brief and commercial recommendation. Any technical implementation with STRJ has its own agreed scope.