Market choices, business opportunities and operating metrics. Explore the evidence that can change a recommendation.
Reconstructions of earlier work and an independent model. Each example states its origin and limits; these are not B&F client references.
Working study · public reconstruction
You are allocating next year’s budget across countries where you already sell.
Decision before allocating more budget
Fictional inputs
| Criterion | Alpha | Beta | Gamma |
|---|---|---|---|
| MarginHigher is better | 4/5 | 3/5 | 5/5 |
| Growth capacityHigher is better | 3/5 | 5/5 | 2/5 |
| Operating complexityLower is better | 2/5 | 4/5 | 1/5 |
| Evidence qualityHigher is better | 3/5 | 2/5 | 5/5 |
Research method · public reconstruction
You have news of a change at a company and are considering offering your service.
Checks before contact
Fictional inputs
A regulator publishes a decision.
Verify the primary documentThe event may raise a business question.
Service need is unconfirmedWe do not know who owns the issue.
Verify the responsible roleThe evidence is not enough for an offer.
Check the evidence and conditionsPilot proposal · public reconstruction
You sell a cross-border B2B service and need to choose companies for your first targeted approach.
Next step for the model company
Fictional inputs
Where is the work done?
Who is the employer?
What needs resolving, and when?
Would this service help?
Independent model example
Your team tracks response times, but some timestamps are missing from the export.
Resolve the CHECK-08 exception
Fictional inputs
Known outcomes only
71.4%5 / 7 · unknown excludedUnknown counted as a miss
62.5%5 / 8 · all eight enquiries
